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Crafting a WOW 🤯 factor in Boring crypto app

⏰ Project timeline: 4 months

🙋🏻 Team: Backend dev + frontend dev + Meeee

The goal of this project was rather simple, to help user manage his crypto portfolio and encourage them to invest. The platform had an advantage of supporting multiple web3 chains (it was rare at a point).

The Catch?

We had already delivered this project .
It was functional, It was visually balanced, It was GREEN IT
But,
It lacked the WOW! factor…

The Catch?

We had already delivered this project .
It was functional, It was visually balanced, It was GREEN IT
But,
It lacked the WOW! factor…

The Catch?

We had already delivered this project .
It was functional, It was visually balanced, It was GREEN IT
But,
It lacked the WOW! factor…

Strategising the priorities

We decided to Strategise the platform and design a great experience for our user wether it his first time or 100th time on platform. Who was our user? it was any crypto profession who is well versed with this domain, In short a Pro-user.

The product supports different blockchain systems. Which means users can add any type of wallet, no matter which blockchain it belongs to.
We focused on this feature to make managing digital assets easier. Our "wallet first" approach prioritizes this advantage, giving users a simple way to handle all their digital assets in a single platform.

Day 4

Crack The 'Wallet first' approach

Based on our findings so far, we identified two major segments that required solution

Ease of Navigation
Ease of Wallet management

Ease of Navigation

We started the initial research with looking into our competitors. The pattern were quite similar across most platforms

We knew that the traditional approach might not work for us as we needed to create something unique , so we decided to look at non-competitors for inspiration. This unconventional approach focused on find the day-to-day websites that gave us the sense of simplicity and ease that we were striving for.

In the process we stumbled upon https://muz.li/ which provided us the right experience we were looking for, i.e; Abundance of data presented in consumable manner

Week 3

Going for quick quak sketches

Based on this we started sketching rough ideas of how our elements would into this layout

Why this layout was chosen:

Quick switch on wallets between wallets and a clear visibility
Main navigation was grouped based on purpose rather than actions
Information hierarchy was defined with progressive disclosure model

Week 4

Ease of Wallet management

Managing a wallet in the web3 domain is more complex than it seems. To grasp it, you need to understand some basics first.

EVM & Non-EVM chains:
Ethereum Virtual Machine (EVM) is like a computer inside Ethereum. It runs smart contracts.
Non-EVM platforms use different computers and languages for their contracts.

Wallet Address:
A wallet address is a unique code for your digital wallet. It's how you send or get coins.

Crypto Wallets:
A crypto wallet is like a digital purse for your coins. It keeps your secret codes and helps you use your coins on different systems. But here's the tricky part: some wallets only work on certain systems. So, sometimes you need different wallets for different coins.

a simple illustration for the same would be

Our design smoothly imports standard wallets and connects multi-chain wallets. While sending one request for multiple connections isn't possible, we keep a database of supported chains. This lets users connect with them individually, offering flexibility and convenience in managing multiple wallets.

And voilà!

Let’s Collaborate

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